I was interested to try Holy Moly’s ice cream range since it’s been creating such a stir in the marketing world. Both good and seriously, tastelessly bad.
But then, tasteless promotion worked for Madonna, so who am I to criticise?
Sadly though, my local Countdown doesn’t see fit to stock Holy Moly. What’s a gal to do?
Deep South seemed like the obvious choice. A New Zealand brand, which won national awards in 2011. Worth a shot.
And what a shot it was. This was divine mapley goodness – with just a hint of Werther’s Originals in there for good measure. Seriously more-ish.