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Deep ice cream heaven

I was interested to try Holy Moly’s ice cream range since it’s been creating such a stir in the marketing world. Both good and seriously, tastelessly bad.

Holy Moly’s billboard, photo on Stoppress.

But then, tasteless promotion worked for Madonna, so who am I to criticise?

Sadly though, my local Countdown doesn’t see fit to stock Holy Moly. What’s a gal to do?

Deep South seemed like the obvious choice. A New Zealand brand, which won national awards in 2011. Worth a shot.

And what a shot it was. This was divine mapley goodness – with just a hint of Werther’s Originals in there for good measure. Seriously more-ish.

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