It looks gorgeous – bright red-orange with floating bits of fruit. The bottle neck boldly proclaims ‘no funny stuff’.
What exactly does ‘no funny stuff’ mean? I guess we’re meant to assume it means no artificial additives, etc. The lawyers probably wouldn’t let them be too specific…
Underneath a headline saying “Tastes good. Here’s the reason” we find a surprising list of ingredients.
There’s only 4.7% of orange juice in there. Not fresh, but reconstituted. It’s probably not even blood orange, for all I can tell.
So what other ‘non-funny stuff’ is in there?
As well as a bunch of sugar (about the same amount as regular Coca-Cola), we have acidity regulators, artificial colours, and artificial preservatives. Sounds pretty much like any other carbonated soft drink to me.
Don’t get me wrong, I understand the need for preservatives, and even appearance enhancers. But don’t try to tell me your drink is extra specially ‘frank’, honest or transparent if you’re going to use a bunch of chemicals that people can’t identify!
I feel conned.
Frucor, is this some kind of joke?